There he was on the July 14 front page of the New York Times. Those scheming eyes. That devil-may-care grin. And that big-as-Texas cowboy hat. The ultimate bad-ass of big oil, J.R. Ewing (or at least actor Larry Hagman, reviving the ’70s icon who double-dealt his way to fictional fortune on the TV series Dallas).
But the 2010 version of J.R. was promoting–brace yourself–solar energy. Instead of “drill baby drill,” this J.R. is extolling “shine baby shine.”
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